American Advertising Federation
The AAF Illinois chapter has been a huge part of my life at college. Between the friendships and late nights at NSAC, I've fostered friendships both personally and professionally.
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I've had the honor of being a part of multiple agencies. Midnight Oil is a full-service, student-run agency that works with local Champaign-Urbana clients. I worked as a strategist for Soul Care, an Urbana based wellness clinic and Cracked, an all-day breakfast and brunch restaurant located on Green street, the hub of social life on campus.
Cracked restaurant promotional stills (shot by Jacob Huhsman under my direction, edited by Julie Fiore)
As a part of Pangaea Multicultural agency, I worked as a strategist and account manager. Clients I worked with include Beta Chi Theta South East Asian Fraternity, Subawu App, and in-house Pangaea branding.
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Pangaea's goal is to bring multiculturalism to the forefront of advertising and create quality work for a diverse set of clients.
Beta Chi Theta member photos (shot and edited by me)
When I worked for videography and digital-focused agency CTRL+V, I shot video for SoFar Sounds Champaign. SoFar Sounds is an international company that hosts intimate, phone-free performances by indie and emerging musicians.
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Performances are held once a month at a secret venue that isn't announced until a couple days before the performance. I worked on the videography side of SoFar, then handed off the raw footage to a team of editors.
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Pangaea sticker (designed by me)
Video for SoFar Sounds (shot by me, edited by Austin Navickis)
Some projects I've worked on over the years include:
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Write and research info for a Soul Care creative brief
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Write industry briefs for the AAF Illinois chapter blog
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Create content for an internal Midnight Oil newsletter
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Shoot video and photos for multiple clients (Beta Chi Theta, SoFar Sounds, Cracked)
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Conduct secondary and primary research for a Tinder campaign
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Write copy and help design a plansbook for a Tinder campaign
Poster for Cracked (designed and written by me)