Walmart
These radio spots were part of a project I worked on for a copywriting course at U of I.
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Target audience: elementary school moms
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Call to action: shop back-to-school at Walmart
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Main message: get everything at Walmart for less -- and in one trip
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Support messages: convenience, low prices, large selection
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Tagline: Save money. Live better.
I set the scene in the morning before school. Mom gets her children ready and doesn't have to worry about them being unprepared in class since she shopped at Walmart.
The sound effect of the bus pulling away is a familiar noise that evokes nostalgia for parents and students alike. Walmart simplifies Mom's life by promoting convenience, low prices, and variety all in one trip. In the 60s spot, I portrayed the universal truth that Mom wants what is best for her kids.
Walmart has moms in mind.