Walmart
These radio spots were part of a project I worked on for a copywriting course at U of I.
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Target audience: elementary school moms
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Call to action: shop back-to-school at Walmart
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Main message: get everything at Walmart for less -- and in one trip
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Support messages: convenience, low prices, large selection​
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Tagline: Save money. Live better.
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I set the scene in the morning before school. Mom gets her children ready and doesn't have to worry about them being unprepared in class since she shopped at Walmart.
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The sound effect of the bus pulling away is a familiar noise that evokes nostalgia for parents and students alike. Walmart simplifies Mom's life by promoting convenience, low prices, and variety all in one trip. In the 60s spot, I portrayed the universal truth that Mom wants what is best for her kids.
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Walmart has moms in mind.