Shudder

As part of a copywriting class I took, I chose a brand and created a campaign for them. I chose Shudder, a horror-centric streaming service.

​

Main message: Shudder is the streaming service that offers unique, unconventional horror for you to feed your fright.

​

Target audience: 18-30 year olds with internet access. They are online natives with an interest in the macabre.

​

Creative concept: Each ad in the campaign centers around stereotypical horror tropes -- Shudder doesn’t stream predictable, conventional horror.